BURLINGTON, ON, February 11, 2021 — Food for Life is thrilled to share a bold new brand identity, launching today as part of our new three-year strategic plan. This visual representation is the culmination of two and half decades of rescuing and distributing fresh, nutritious GOOD food, emphasizing our core belief that food builds community.
Last year, Food for Life celebrated a milestone. Our 25th anniversary urged us to look inward, reflecting on our progress and growth. The result of this introspection was a brand identity that better represents the role Food for Life plays in the communities we serve, highlighting our deep connection to neighbours, donors, and other stakeholders.
We believe that the bright colours evident in our new look and logo reflect the fresh and healthy food that Food for Life provides to those who need it most. The bold lines were created to speak to the thought leadership we provide in our work to encourage deeper conversations about hunger, food security, and sustainable practices. The rainbow of colours acknowledges Food for Life’s role as a non-partisan supporter of friends and neighbours of all ages, genders, races, and religion, ensuring that everyone has access to nutritious food.
“Our new identity builds on a foundation of community leadership that started in 1995 and its strength and clarity clearly show our determination to show the power of rescued food as a powerful tool that impacts lives,” said Graham Hill, Executive Director Food for Life.
The stage is set for a fresh future at Food for Life. We look forward to sharing our updated brand identity across all Food for Life communications, including our newly redesigned website, newsletter, social media channels, and traditional marketing initiatives.
Please visit our website to learn more about Food for Life, including volunteer opportunities, corporate engagement, and leaving a legacy. www.foodforlife.ca
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About Food for Life
Food for Life is the largest food rescue organization in Hamilton and Halton. Since our inception in 1995, we have rescued over 26 million pounds of fresh, nutritious food, redistributing it to those in the community who need it most. Rescuing Food. Impacting Lives.